Van Praet, Douglas

Libros de: Van Praet, Douglas

Mostrando 1 libros encontrados. (1 páginas).


  • Unconscious Branding "How Neuroscience Can Empower (and Inspire) Marketing"

    Van Praet, Douglas

    Palgrave (2012)

    valoración

    • EAN: 9780230341791
    • Páginas: 288
    • Fecha de edición: 2012

    pvp.24,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply ...