Van Praet, Douglas
Libros de: Van Praet, Douglas
Mostrando 1 libros encontrados. (1 páginas).
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Unconscious Branding "How Neuroscience Can Empower (and Inspire) Marketing"
Van Praet, Douglas
Palgrave (2012)
- EAN: 9780230341791
- Páginas: 288
- Fecha de edición: 2012
pvp.24,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply ...