Van den Bergh, Joeri
Libros de: Van den Bergh, Joeri
Mostrando 1 libros encontrados. (1 páginas).
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How Cool Brands Stay Hot
Behrer, Mattias Van Den Bergh, Joeri
Kogan Page (2013)
- EAN: 9780749468040
- Páginas: 288
- Fecha de edición: 2013
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Generation Y (16-32 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But ...