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Valtonen, Anu

Libros de: Valtonen, Anu

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  • Qualitative Marketing Research "A Cultural Approach"

    Qualitative Marketing Research "A Cultural Approach"
     A Cultural Approach

    Moisander, Johanna Valtonen, Anu

    Sage Publications (2006)

    valoración

    • EAN: 9781412903813
    • Páginas: 240
    • Fecha de edición: 2006

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and ...