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Usunier, J.C.
Libros de: Usunier, J.C.
Mostrando 2 libros encontrados. (1 páginas).
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International and Cross-Cultural Business Research
Lee, Julie Anne Usunier, J.C. Van Herk , Hester
Sage Publications (2017)
- EAN: 9781473975897
- Páginas: 200
- Fecha de edición: 2017
pvp.41,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.
Through the implementation of methodological ... -
Marketing Across Cultures
Lee, Julie Anne Usunier, J.C.
Prentice-Hall International Ed (2012)
- EAN: 9780273757733
- Páginas: 496
- Fecha de edición: 2012
pvp.82,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.
Marketing Across Cultures examines how multinational ...
