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Troilo, Gabriele

Libros de: Troilo, Gabriele

Mostrando 2 libros encontrados. (1 páginas).

  • Marketing in Creative Industries "Value, Experience, and Creativity"

    Marketing in Creative Industries "Value, Experience, and Creativity"

    Troilo, Gabriele

    Palgrave (2015)

    valoración

    • EAN: 9780230380240
    • Páginas: 384
    • Fecha de edición: 2015

    pvp.54,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    What defines an industry as 'creative'? How do you create customer value through the experience of creativity? Marketing in Creative Industries addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory ...

  • Marketing Knowledge Management.

    Marketing Knowledge Management.

    Troilo, Gabriele

    Edward Elgar (2006)

    valoración

    • EAN: 9781845429072
    • Páginas: 192
    • Fecha de edición: 2006

    pvp.91,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in todays markets, competitive advantage is achieved by companies which are knowledge-based and market oriented. The role ...