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Trevisan, Enrico

Libros de: Trevisan, Enrico

Mostrando 1 libros encontrados. (1 páginas).

  • The Irrational consumer "Applying Behavioural Economics to Your Business Strategy"

    The Irrational consumer "Applying Behavioural Economics to Your Business Strategy"

    Trevisan, Enrico

    Ashgate (2013)

    valoración

    • EAN: 9781472413444
    • Páginas: 142
    • Fecha de edición: 2013

    pvp.47,30 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The ...