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Thoenig,Jean-Claude

Libros de: Thoenig,Jean-Claude

Mostrando 1 libros encontrados. (1 páginas).

  • The Marking Enterprise: Business Success And Societal Embedding

    The Marking Enterprise: Business Success And Societal Embedding

    Thoenig,Jean-Claude Waldman,Charles

    Palgrave (2006)

    valoración

    • EAN: 9780230001879
    • Páginas: 256
    • Fecha de edición: 2006

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This new approach argues that many practices and postures in strategy, marketing and branding, and organisational management are neither appropriate nor efficient. Based upon their studies of extremely successful firms, the authors distinguish two main ...