Tadajewski, Mark
Libros de: Tadajewski, Mark
Mostrando 2 libros encontrados. (1 páginas).
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Historical Research in Marketing Management
Jones, Brian Tadajewski, Mark
Routledge (2016)
- EAN: 9780415724630
- Páginas: 228
- Fecha de edición: 2016
pvp.143,25 €
Sin Stock. Posibilidad entre 11 y 20 dias
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding ...
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The History Of Marketing Thought. 3 Vols. Set.
Jones, Brian Tadajewski, Mark
Sage Publications (2008)
- EAN: 9781847870018
- Páginas: 1250
- Fecha de edición: 2008
pvp.773,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
This major work performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have ...