Tackx, Koen

Libros del autor: Tackx, Koen

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  • Customer Innovation "Delivering a Customer-Led Strategy for Enduring Growth "

    2019 Kogan Page

    Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating ...

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