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Szmigin, Isabelle
Libros de: Szmigin, Isabelle
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Understanding The Consumer
Szmigin, Isabelle
Russell Sage Foundation (2003)
- EAN: 9780761947011
- Páginas: 202
- Fecha de edición: 2003
pvp.44,90 €
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Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical ...
