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Sweeney, Arthur
Libros de: Sweeney, Arthur
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E-Relationships In Marketing: Advances In Theory And Practice
Sweeney, Arthur
Routledge (2009)
- EAN: 9780415990509
- Páginas: 224
- Fecha de edición: 2009
pvp.40,75 €
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The Internet is expected to be at the heart of future innovations in services marketing, but can it facilitate relationships between companies and their customers? This is a critical question because generally organizations that take ...
