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Stroud, Dick

Libros de: Stroud, Dick

Mostrando 2 libros encontrados. (1 páginas).

  • The 50 Plus Market.

    The 50 Plus Market.

    Stroud, Dick

    Kogan Page (2007)

    valoración

    • EAN: 9780749449391
    • Páginas: 314
    • Fecha de edición: 2007

    pvp.33,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Baby boomers are the wealthiest, fastest-growing consumer group in the world, yet the market remains largely untapped by marketers. In fact, only five percent of worldwide ad budgets are geared toward older costumers while 80 ...

  • The 50 Plus Market

    The 50 Plus Market

    Stroud, Dick

    Kogan Page (2005)

    valoración

    • EAN: 9780749442583
    • Páginas: 336
    • Fecha de edición: 2005

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-plus Market shows why marketers can no longer ...