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Soscia, Isabella
Libros de: Soscia, Isabella
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Emotions and Consumption Behaviour
Soscia, Isabella
Edward Elgar (2013)
- EAN: 9780857937964
- Páginas: 160
- Fecha de edición: 2013
pvp.86,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
The stimulating book scrutinizes how emotions function in consumers, from both a psychological and a managerial perspective. It demonstrates how gratitude, happiness, guilt, anger, pride and sadness determine different post-consumption behaviors such as positive and ...
