Snelgrove, Todd C.
Libros de: Snelgrove, Todd C.
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Value First Then Price "Quantifying Value in Business to Business Markets from the Perspective of Both Buyers and Sellers"
Hinterhuber, Andreas Snelgrove, Todd C.
Routledge (2016)
- EAN: 9781138101630
- Páginas: 242
- Fecha de edición: 2016
pvp.49,95 €
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Value-based pricing-pricing a product according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a product against the price ...