Smith,Brian C.
Libros de: Smith,Brian C.
Mostrando 1 libros encontrados. (1 páginas).
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Marketing Due Diligence: Reconnecting Strategy To Share Price
Mcdonald, Malcolm Smith,Brian C. Ward, Keith
Butterworth-Heinemann (2007)
- EAN: 9780750683425
- Páginas: 256
- Fecha de edición: 2007
pvp.46,15 €
Disponible entre 11 y 20 dias
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world ...