Smith, Scott M.

Libros de: Smith, Scott M.

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  • Fundamentals Of Marketing Research

    Smith, Scott M.

    Russell Sage Foundation (2004)

    valoración

    • EAN: 9780761988526
    • Páginas: 944
    • Fecha de edición: 2004

    pvp.125,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate ...