Smith, Scott M.
Libros de: Smith, Scott M.
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Fundamentals Of Marketing Research
Smith, Scott M.
Russell Sage Foundation (2004)
- EAN: 9780761988526
- Páginas: 944
- Fecha de edición: 2004
pvp.125,50 €
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Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate ...