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Smith, Brian

Libros de: Smith, Brian

Mostrando 2 libros encontrados. (1 páginas).

  • The Future of Pharma Evolutionary Threats and Opportunities

    The Future of Pharma Evolutionary Threats and Opportunities

    Smith, Brian

    Gower Publishing (2011)

    valoración

    • EAN: 9781409430315
    • Páginas: 212
    • Fecha de edición: 2011

    pvp.94,00 €

    Disponible entre 11 y 20 dias

    By any standards, the pharmaceutical industry's history has been a successful one. In addition to its profits and
    shareholder dividends, it has been seen by investors as relatively low risk and, largely, counter-cyclical to stock ...

  • Making Marketing Happen: How Great Companies Make Strategic Planning Work.

    Making Marketing Happen: How Great Companies Make Strategic Planning Work.

    Smith, Brian

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750662482
    • Páginas: 377
    • Fecha de edición: 2005

    pvp.46,20 €

    Disponible entre 11 y 20 dias

    'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds ...