Smith, Andrew
Libros de: Smith, Andrew
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Consumer Behaviour and Analytics
Smith, Andrew
Routledge (2023)
- EAN: 9781032388342
- Páginas: 230
- Fecha de edición: 2023
pvp.54,95 €
En stock
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, ...