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Skalen, Per

Libros de: Skalen, Per

Mostrando 1 libros encontrados. (1 páginas).

  • Managing Service Firms: The Power Of Managerial Marketing

    Managing Service Firms: The Power Of Managerial Marketing

    Skalen, Per

    Routledge (2010)

    valoración

    • EAN: 9780415473262
    • Páginas: 288
    • Fecha de edición: 2010

    pvp.94,65 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, ...