Sisodia, Rajendra S.
Libros de: Sisodia, Rajendra S.
Mostrando 1 libros encontrados. (1 páginas).
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Does Marketing Need Reform?: Fresh Perspectives On The Future
Sheth, Jagdish N. Sisodia, Rajendra S.
M.E. Sharpe (2006)
- EAN: 9780765616999
- Páginas: 360
- Fecha de edición: 2006
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Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to ...