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Simpson, Anna

Libros de: Simpson, Anna

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  • The Brand Strategist's Guide to Desire "How to Give Consumers What They Actually Want"

    The Brand Strategist's Guide to Desire "How to Give Consumers What They Actually Want"

    Simpson, Anna

    Palgrave (2014)

    valoración

    • EAN: 9781137351814
    • Páginas: 204
    • Fecha de edición: 2014

    pvp.41,10 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Brands are supposed to meet their customers' needs; but does industry understand what really matters to them? The Brand Strategist's Guide to Desire provides a ground-breaking model for understanding and responding to consumer desire, offering ...