Libros de: Simkin, Lyndon

Mostrando 2 libros encontrados. (1 páginas).

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  The Dark Side of CRM "Customers, Relationships and Management"
  

  Canhoto, Isabel Nguyen, Bang Simkin, Lyndon

  Routledge (2015)

  

  • EAN: 9781138803329
  • Páginas: 322
  • Fecha de edición: 2015

  pvp.47,30 €

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  Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, ...

  

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  Marketing Essentials
  

  Dibb, Sally Simkin, Lyndon

  Cengage Learning Inc (2013)

  

  • EAN: 9781408075920
  • Páginas: 512
  • Fecha de edición: 2013

  pvp.58,20 €

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  "Marketing Essentials 2e" explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking ...