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Silkoset, Ragnhild
Libros de: Silkoset, Ragnhild
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Pricing "A Guide to Pricing Decisions"
Silkoset, Ragnhild
De Gruyter (2023)
- EAN: 9783110998337
- Páginas: 158
- Fecha de edición: 2023
pvp.39,95 €
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This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers' willingness to pay for these benefits, and on how psychology affects customers' perception of prices in a market. This ...
