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Materias

Sheth, Jagdish N.

Libros de: Sheth, Jagdish N.

Mostrando 2 libros encontrados. (1 páginas).

  • Legends in Marketing: Paul E. Green "6 Vol. Set."

    Legends in Marketing: Paul E. Green "6 Vol. Set."

    Sheth, Jagdish N.

    Sage Publications (2017)

    valoración

    • EAN: 9789386042941
    • Páginas: 2356
    • Fecha de edición: 2017

    pvp.830,00 €

    Disponible entre 3 y 7 días



    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in ...

  • Does Marketing Need Reform?: Fresh Perspectives On The Future

    Does Marketing Need Reform?: Fresh Perspectives On The Future

    Sheth, Jagdish N. Sisodia, Rajendra S.

    M.E. Sharpe (2006)

    valoración

    • EAN: 9780765616999
    • Páginas: 360
    • Fecha de edición: 2006

    pvp.54,55 €

    Disponible entre 11 y 20 dias

    Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to ...