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Shaw, Robert B.

Libros de: Shaw, Robert B.

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  • Marketing Payback

    Marketing Payback

    Shaw, Robert B.

    Prentice-Hall International Ed (2005)

    valoración

    • EAN: 9780273688846
    • Páginas: 528
    • Fecha de edición: 2005

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "A landmark book, providing marketing practitioners with the tools to professionalize their marketing decision-making." Philip Kotler

    Do you know if your marketing is profitable? Which activities deliver the most value? and which simply fail ...