Libros de: Sharp, Byron

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  How Brands Grow "What Marketers Don't Know"
  What Marketers Don'T Know

  Sharp, Byron

  Oxford University Press (2010)

  

  • EAN: 9780195573565
  • Páginas: 246
  • Fecha de edición: 2010

  pvp.34,95 €

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  This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really ...