Shankar, Avi
Libros de: Shankar, Avi
Mostrando 1 libros encontrados. (1 páginas).
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Consumer Tribes
Cova, Bernard Kozinets, Robert Shankar, Avi
Elsevier Science Publishers (2007)
- EAN: 9780750680240
- Páginas: 320
- Fecha de edición: 2007
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Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects ...