Sezgin, Erkan
Libros de: Sezgin, Erkan
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E-Consumers in the Era of New Tourism
Sezgin, Erkan
Springer Verlag (2016)
- EAN: 9789811000850
- Páginas: 139
- Fecha de edición: 2016
pvp.99,95 €
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This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, ...