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Scheuing, Sachiko
Libros de: Scheuing, Sachiko
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How to Use Customer Data "Navigating GDPR, DPDI and a Future With Marketing AI"
Scheuing, Sachiko
Kogan Page (2024)
- EAN: 9781398615151
- Páginas: 270
- Fecha de edición: 2024
pvp.49,95 €
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Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge.
When done right, data-driven marketing can build customer trust ...
