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Schaefer, Wolfgang

Libros de: Schaefer, Wolfgang

Mostrando 1 libros encontrados. (1 páginas).

  • Rethinking Prestige Branding "Secrets of the Ueber-Brands"

    Rethinking Prestige Branding "Secrets of the Ueber-Brands"

    Kuehlwein, Jp Schaefer, Wolfgang

    Kogan Page (2015)

    valoración

    • EAN: 9780749470036
    • Páginas: 272
    • Fecha de edición: 2015

    pvp.33,80 €

    Disponible entre 11 y 20 dias

    What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with ...