Sarstedt, Marco
Libros de: Sarstedt, Marco
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Measurement and Research Methods in International Marketing
Sarstedt, Marco
Emerald Group Publishing Limited (2011)
- EAN: 9781780520940
- Páginas: 200
- Fecha de edición: 2011
pvp.102,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is ...