Sarstedt, Marco

Libros de: Sarstedt, Marco

Mostrando 1 libros encontrados. (1 páginas).


  • Measurement and Research Methods in International Marketing

    Sarstedt, Marco

    Emerald Group Publishing Limited (2011)

    valoración

    • EAN: 9781780520940
    • Páginas: 200
    • Fecha de edición: 2011

    pvp.102,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is ...