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Saren, Michael

Libros de: Saren, Michael

Mostrando 3 libros encontrados. (1 páginas).

  • Marketing Graffiti

    Marketing Graffiti

    Saren, Michael

    Routledge (2017)

    valoración

    • EAN: 9781138013339
    • Páginas: 336
    • Fecha de edición: 2017

    pvp.45,95 €

    Disponible entre 11 y 20 dias

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers in the marketing process.

  • Marketing Theory "A Student Text"

    Marketing Theory "A Student Text"

    Baker,Michael J. Saren, Michael

    Sage Publications (2016)

    valoración

    • EAN: 9781473904019
    • Páginas: 536
    • Fecha de edición: 2016

    pvp.64,85 €

    Disponible entre 11 y 20 dias

    Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to ...

  • Marketing Graffiti: The View From The Street

    Marketing Graffiti: The View From The Street

    Saren, Michael

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750656979
    • Páginas: 256
    • Fecha de edición: 2006

    pvp.36,20 €

    Disponible entre 11 y 20 dias

    Rejecting the managerially-driven structures normally imposed on the subject, this book explains marketing from the perspective of the pivotal figure in the process - the consumer. It shows the reader that they are active consumers ...