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Saren, Michael

Libros de: Saren, Michael

Mostrando 2 libros encontrados. (1 páginas).

  • Marketing Theory "A Student Text"

    Marketing Theory "A Student Text"

    Baker,Michael J. Saren, Michael

    Sage Publications (2016)

    valoración

    • EAN: 9781473904019
    • Páginas: 536
    • Fecha de edición: 2016

    pvp.64,85 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to ...

  • Marketing Graffiti: The View From The Street

    Marketing Graffiti: The View From The Street

    Saren, Michael

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750656979
    • Páginas: 256
    • Fecha de edición: 2006

    pvp.36,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Rejecting the managerially-driven structures normally imposed on the subject, this book explains marketing from the perspective of the pivotal figure in the process - the consumer. It shows the reader that they are active consumers ...