Salzer-Morling, M.

Libros de: Salzer-Morling, M.

Mostrando 1 libros encontrados. (1 páginas).


  • Brand Culture.

    Salzer-Morling, M. Schroeder, Jonathan

    Routledge (2006)

    valoración

    • EAN: 9780415355995
    • Páginas: 218
    • Fecha de edición: 2006

    pvp.41,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Recent research has shown that brands are interpreted in multiple ways, prompting an illuminating reconsideration of how branding 'works', and shifting attention from producers to consumer response in order to understand how this interaction creates ...