Salzer-Morling, M.
Libros de: Salzer-Morling, M.
Mostrando 1 libros encontrados. (1 páginas).
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Brand Culture.
Salzer-Morling, M. Schroeder, Jonathan
Routledge (2006)
- EAN: 9780415355995
- Páginas: 218
- Fecha de edición: 2006
pvp.41,95 €
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Recent research has shown that brands are interpreted in multiple ways, prompting an illuminating reconsideration of how branding 'works', and shifting attention from producers to consumer response in order to understand how this interaction creates ...