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Sachs, Marylee

Libros de: Sachs, Marylee

Mostrando 2 libros encontrados. (1 páginas).

  • What the Next Generation of CMOs Know That You Don't

    What the Next Generation of CMOs Know That You Don't

    Sachs, Marylee

    Gower Publishing (2013)

    valoración

    • EAN: 9781409455721
    • Páginas: 160
    • Fecha de edición: 2013

    pvp.37,10 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to 'up their game', and as such it provides a range of ideas, concepts, ...

  • The Changing MO of the CMO How the Convergence of Brand and Reputation is Affecting Marketers

    The Changing MO of the CMO How the Convergence of Brand and Reputation is Affecting Marketers

    Sachs, Marylee

    Gower Publishing (2011)

    valoración

    • EAN: 9781409423157
    • Páginas: 130
    • Fecha de edición: 2011

    pvp.36,40 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and ...