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Ruskin-Brown, Ian

Libros de: Ruskin-Brown, Ian

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  • Marketing Your Service Business.

    Marketing Your Service Business.

    Ruskin-Brown, Ian

    Thorogood (2006)

    valoración

    • EAN: 9781854183163
    • Páginas: 260
    • Fecha de edición: 2006

    pvp.29,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Services and Service Products are by their nature different from Goods - and require a different marketing approach. Compared to Goods, Services are more intangible, performance-oriented, closely tied to people and relationships. The author builds ...