Ruskin-Brown, Ian
Libros de: Ruskin-Brown, Ian
Mostrando 2 libros encontrados. (1 páginas).
-
Mastering Marketing.
Ruskin-Brown, Ian
Thorogood (2006)
- EAN: 9781854183231
- Páginas: 366
- Fecha de edición: 2006
pvp.31,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
The success of any business depends upon effective marketing. An understanding of the key principles and techniques is vital for managers of all levels, and not just those in the marketing department.
Mastering ... -
Marketing Your Service Business.
Ruskin-Brown, Ian
Thorogood (2006)
- EAN: 9781854183163
- Páginas: 260
- Fecha de edición: 2006
pvp.29,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Services and Service Products are by their nature different from Goods - and require a different marketing approach. Compared to Goods, Services are more intangible, performance-oriented, closely tied to people and relationships. The author builds ...