Ruskin-Brown, Ian

Libros de: Ruskin-Brown, Ian

Mostrando 2 libros encontrados. (1 páginas).


  • Mastering Marketing.

    Ruskin-Brown, Ian

    Thorogood (2006)

    valoración

    • EAN: 9781854183231
    • Páginas: 366
    • Fecha de edición: 2006

    pvp.31,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The success of any business depends upon effective marketing. An understanding of the key principles and techniques is vital for managers of all levels, and not just those in the marketing department.

    Mastering ...

  • Marketing Your Service Business.

    Ruskin-Brown, Ian

    Thorogood (2006)

    valoración

    • EAN: 9781854183163
    • Páginas: 260
    • Fecha de edición: 2006

    pvp.29,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Services and Service Products are by their nature different from Goods - and require a different marketing approach. Compared to Goods, Services are more intangible, performance-oriented, closely tied to people and relationships. The author builds ...