Rosenbaum-Elliott, Richard
Libros de: Rosenbaum-Elliott, Richard
Mostrando 1 libros encontrados. (1 páginas).
-
Strategic Brand Management
Percy, Larry Pervan, Simon Rosenbaum-Elliott, Richard
Oxford University Press (2015)
- EAN: 9780198704201
- Páginas: 346
- Fecha de edición: 2015
pvp.59,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world. Written by experts in the field, it is designed to ensure students ...