Rosenbaum-Elliott, Richard

Libros de: Rosenbaum-Elliott, Richard

Mostrando 1 libros encontrados. (1 páginas).


  • Strategic Brand Management

    Percy, Larry Pervan, Simon Rosenbaum-Elliott, Richard

    Oxford University Press (2015)

    valoración

    • EAN: 9780198704201
    • Páginas: 346
    • Fecha de edición: 2015

    pvp.59,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world. Written by experts in the field, it is designed to ensure students ...