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Riesenbeck, Hajo
Libros de: Riesenbeck, Hajo
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Power Brands: Measuring, Making And Managing Brand Success
Riesenbeck, Hajo
Wiley & Sons Ltd. (2007)
- EAN: 9783527502820
- Páginas: 274
- Fecha de edición: 2007
pvp.54,55 €
Sin Stock. Posibilidad entre 11 y 20 dias
Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the ...
