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Reic, Ivna

Libros de: Reic, Ivna

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  • Events Marketing Management "A consumer perspective"

    Events Marketing Management "A consumer perspective"

    Reic, Ivna

    Routledge (2016)

    valoración

    • EAN: 9780415533584
    • Páginas: 292
    • Fecha de edición: 2016

    pvp.49,75 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In order to market events effectively, it is vital to consider marketing of events from the organisers perspective and to link it to that of the consumers attending events. As such, this is the first ...