Ravi, R.
Libros de: Ravi, R.
Mostrando 1 libros encontrados. (1 páginas).
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Customer-Centric Marketing "A Pragmatic Framework"
Ravi, R. Sun, Baohong
Mit Press (2016)
- EAN: 9780262529051
- Páginas: 152
- Fecha de edición: 2016
pvp.34,60 €
Disponible entre 11 y 20 dias
The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make ...