Rao, C.P.
Libros de: Rao, C.P.
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Marketing And Multicultural Diversity.
Rao, C.P.
Ashgate (2006)
- EAN: 9780754643265
- Páginas: 275
- Fecha de edición: 2006
pvp.100,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as ...