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Rajagopal

Libros de: Rajagopal

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  • Contemporary Marketing Strategy "Analyzing Consumer Behavior to Drive Managerial Decision Making"

    Contemporary Marketing Strategy "Analyzing Consumer Behavior to Drive Managerial Decision Making"

    Rajagopal

    Palgrave (2019)

    valoración

    • EAN: 9783030119102
    • Páginas: 277
    • Fecha de edición: 2019

    pvp.114,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. ...