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Quinlan, Mary Lou
Libros de: Quinlan, Mary Lou
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"Just Ask a Woman": Cracking The Code Of What Women Want And How They Buy
Quinlan, Mary Lou
Wiley & Sons Ltd. (2003)
- EAN: 9780471369202
- Páginas: 256
- Fecha de edición: 2003
pvp.39,90 €
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This is a guide for marketers, advertisers and brand managers on how to tap into female consumers' needs, written by the founder of a consultancy dedicated to marketing to women, Mary Lou Quinlan. She explores ...
