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Pringle, Hamish
Libros de: Pringle, Hamish
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Spending Advertising Money in the Digital Age "How to Navigate the Media Flow"
Pringle, Hamish
Kogan Page (2011)
- EAN: 9780749463052
- Páginas: 336
- Fecha de edición: 2011
pvp.38,95 €
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Seismic changes are occurring in the world of advertising due to the
inexorable rise of new technologies and the way consumers are using new
media. These changes in behaviour are challenging accepted ways of using
