Preuss, Christoph
Libros de: Preuss, Christoph
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Retail Marketing and Sales Performance "A Definitive Guide to Optimizing Service Quality and Sales Effectiveness"
Preuss, Christoph
Springer Verlag (2014)
- EAN: 9783658046293
- Páginas: 248
- Fecha de edición: 2014
pvp.64,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series ...