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Premazzi, Katia

Libros de: Premazzi, Katia

Mostrando 1 libros encontrados. (1 páginas).

  • Retail And Channel Marketing

    Retail And Channel Marketing

    Castaldo, Sandro Grossoni, Monica Premazzi, Katia

    Edward Elgar (2013)

    valoración

    • EAN: 9781782546184
    • Páginas: 288
    • Fecha de edición: 2013

    pvp.99,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    his text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors' and the manufacturers' perspectives. Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are ...