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Poiesz, Theo P.C.

Libros de: Poiesz, Theo P.C.

Mostrando 1 libros encontrados. (1 páginas).

  • Strategic Marketing And The Future Of Consumer Behaviour. Introducing The Virtual Guardian Angel.

    Strategic Marketing And The Future Of Consumer Behaviour. Introducing The Virtual Guardian Angel.

    Poiesz, Theo P.C. Van Raaij, W.

    Edward Elgar (2007)

    valoración

    • EAN: 9781843767725
    • Páginas: 228
    • Fecha de edición: 2007

    pvp.109,11 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The authors of this book reconsider the dominant marketing paradigm in the context of a contemporary market in which marketing developments increasingly restrict the effectiveness of marketing activities. Consumers are thus overloaded with products, services, ...